Media, ICT and Business

Media, ICT and Business play an increasingly important part of everyday life both at work and home. The ICT department is committed to ensuring that all students are able to use ICT confidently and safely, and have the skills to move from just using ICT into programming computers.

All students in Year 7 study ICT for at least 1 lesson a week.

The national curriculum for computing aims to ensure that all students:

  • can understand and apply the fundamental principles and concepts of computer science, including abstraction, logic, algorithms and data representation
  • can analyse problems in computational terms, and have repeated practical experience of writing computer programs in order to solve such problems
  • can evaluate and apply information technology, including new or unfamiliar technologies, analytically to solve problems
  • are responsible, competent, confident and creative users of information and communication technology.

The UK is experiencing a lack of well qualified computing professionals, and businesses today require an ever increasing number of technologically aware individuals. This is even more so in the gaming, mobile and web related industries. The Cockburn John Charles ICT curriculum is designed with this in mind.

Key Stage 3

Year 7

What will my child learn about in ICT this year?
During Year 7 students will cover a range of units:

E-Safety
Students are taught how to keep themselves safe whilst using the internet and social media. They are taught how to keep their information private and how to spot and report potential dangers.

Computer Components
Students will learn about the components that make a working PC to identify what they do, as well as how to upgrade a PC. This will help students understand how a PC works and what to look for when buying or upgrading a PC.

Handling Data
Students are taught how to construct a database as well as how to create, edit and manipulate data using a real world example. This will help students to use databases within a business and be able to interrogate a database to find specific information.

Modelling
Students are taught how to create formulas and functions to help a business perform calculations. This helps students to create and edit spreadsheets for a real world business in a variety of scenarios.

Sequencing
This topic teaches students to give programmable objects instructions to perform a task. This allows them to understand the concept of programming for Scratch.

Scratch
Students learn to sequence blocks of instruction to create a game. This visual based programming is the foundation for text based programming in Year 8.

Animation
Students will be introduced to the world of animation and how animations are created. Students will be introduced to working with frames and frame rates.

Computational Thinking
Students learn various ways of how text can be scrambled, so it isn’t readable. They also learn how to unscramble the text by identifying patterns and using ICT.

Pivot
Pivot Animator is taught to students to create stick-figure and sprite animations that can be saved as an animated GIF for use on web pages. Students learn the basic principles of animations before designing and building more complicated animations in Serif DrawPlus.

Serif PagePlus
Students learn the basic principles of publication before looking at the complete Serif package.

How will my child be assessed in ICT?
Students will be assessed through a range of projects that are completed in lesson in relation to the topics they’re studying.

How can I support my child’s learning at home?
We ensure PC access is available for all students in school, but access at home will benefit the students both in computing and their other subjects. We encourage parents/carers to support their child at home with access to ICT and the internet. Programmes which will be most beneficial are Microsoft Office, Pivot and Scratch.

You can also support your child by asking them about what they have been learning and encourage them to complete extra research around each topic.

Key Stage 3

Year 8

What will my child learn about in ICT this year?

Build Your Own Blocks (BYOB)
BYOB is a visual drag and drop programme that builds on Scratch. This programme allows students to understand how to build their own text blocks of code.

Web/HTML
Students are taught how to plan, design and create a website using a programming language in professional software.

Cryptography
Students learn various ways of how text can be scrambled, so it isn’t readable. They also learn how to unscramble the text by identifying patterns and using ICT.

Computational Thinking
Computational thinking teaches students how to break down complex problems, develop algorithms and identify pattern recognition.

Python Programming
Students will be introduced to text based programming in Year 8. Students will be taught how to sequence instructions through the use of the Turtle function. Students will move onto constructing a text based program which works with inputs, outputs and variables. Students will be assessed by creating a self-service take away menu program.

Photoshop
Students learn a variety of skills in professional software that teaches them how to edit and manipulate real images.

How will my child be assessed in ICT?
Students will be assessed through a range of projects that are completed in lesson in relation to the topics they’re studying.

How can I support my child’s learning at home?
We ensure PC access is available for all students in school, but access at home will benefit the students both in Computing and their other subjects. We encourage parents/carers to support their child at home with access to ICT and the internet. Programmes which will be most beneficial are Microsoft Office, Pivot and Scratch.

You can also support your child by asking them about what they have been learning and encourage them to complete extra research around each topic.

Key Stage 4

BTEC Tech Award in Creative Media Production
Digital Media is a key part of many areas of our everyday lives and vital to the UK economy. Production of digital media products is a requirement of almost every business so there is huge demand for a skilled and digitally literate workforce. This qualification will help students develop specific and transferable skills such as research, planning, and review, working with others and communicating creative concepts. The qualification’s hands-on approach has strong relevance to the way young people use the technology required in creative media.

Key Stage 4

Years 9, 10 and 11

What will my child learn about in Creative iMedia this year?
During Year 9, 10 and 11 students will cover 3 components. 2 components are internally assessed and externally verified and one unit is assessed via an examination. The units are as follows: –

Component 1

In this component you will develop your understanding of how media products are created for specific audiences and purposes. You will explore the relationship between genre, narrative and representation within media products and develop your understanding of how they are interpreted by audiences. You will extend your knowledge and understanding by deconstructing existing products in one of the three sectors: audio/moving image, publishing and interactive media, learning how media production techniques are used to create different effects to communicate meaning to audiences.

This component will give you an understanding of media practitioners’ work, techniques and technology, which are used to contribute to the creation of media products. You will develop transferable skills, such as analysis and communication, which will support your progression to Level 2 or 3 vocational or academic qualifications and employment.

Component 2

Working in the creative media industry involves the application of a wide range of practical processes, skills and techniques. The industry requires practitioners who can create products that are effective and well matched to their audience and purpose.
In this component, you will develop practical media production skills and techniques. You will have the opportunity to specialise in one or more of the following media sectors: audio/moving image, publishing and/or interactive media. You will take part in workshops and classes whereby you will develop practical skills and techniques applying these to relevant pre-production, production and post-production processes when reworking an existing media product/s. Throughout your development you will review your own progress and consider how to make improvements.

The capacity to learn and apply new practical skills through a process of experimentation, reflection and refinement is highly valued within the creative industries. This component will help you to progress to Level 2 or Level 3 vocational or academic qualifications. It will also enable you to develop transferable skills, such as teamwork, time management and communication, in preparation for further study and employment.

Year 9

Documentary – Learn the basic of filming and editing

Film Magazine – Learn the basic of publishing software

Short Film Analysis – Learn key terminology and analyse a short a film

Film Poster analysis – Learn how to write media based reports

Film Poster creation – Create a film poster

Year 10

Video Games – Learn how representation works in video games and create your own video game cover

Film Trailers – Analyse film trailers focusing on audience appeal and genre

Newsletter – Create your own Cockburn John Charles Newsletter

Film Websites – Investigate the purpose of film websites and how they appeal to their target audience

Year 11

Magazine – Re-imagine a magazine in the genre of your choice

Evaluation – Reflect and evaluate on all your component 2 work.

External Assessment – The assessment window is February to May, during this period you will need to complete three activities for the external assessment: Ideas Log, Planning and Creating a product.

Business Studies

Key Stage 4

What will my child learn in Business Studies?

Year 9

Marketing Research
Students will develop knowledge and understanding of market research methods including the use of market segmentation. Students will also be able to undertake a SWOT analysis for a marketing scenario.

The Marketing Mix
Students will understand the elements of the marketing mix and be able to formulate an effective marketing strategy.

Marketing in the Wider Business Environment
Candidates will understand the importance of e-commerce and how franchising can support the marketing of the business. They will understand the importance of customer service for new and existing customers.

Enterprise and The Entrepreneur
Candidates will show an understanding of the role of an entrepreneur and the nature of rewards and risk taking. They will understand how the government can support enterprise and the factors that impact on the success or failure of a business.

The Business Plan
Students will understand the need for business planning and be able to construct a simple business plan.

The Need for Business Activity
Students will investigate why businesses exist, their aims and objective and how these evolve over time. They will also demonstrate understanding of industrial sectors and their interdependence.

The Workforce in Business
Students will investigate the recruitment and selection process within an organisation, explore how to effectively motivate and train employees. They will also develop an understanding of employment protection and employment law.

Business Ownership, Trading Organisations, Growth and Location
Students will investigate the main types of ownership structure including sole traders, partnerships and limited companies. They will be able to discuss the relative benefits and limitations of each type of ownership. They will also look at how and why businesses will be motivate to grow over time.

Year 10

Organisation and Communication
Students will be able to analyse the internal organisation of a business. They will investigate how working practices and communication methods have changed over time particularly with the integration of ICT.

Production Methods and Management
Students will be able to discuss how and why different production methods are used by a business. They will investigate the methods used by a business to increase efficiency of the production process.

Production Costs
Students will be able to calculate fixed, variable, average and total costs of production. They will be able to construct and interpret break even charts in order to inform business strategy. They will also investigate how larger business achieve economies of scale compared to their smaller counterparts.

Year 11

Finance Sources and Financial Forecasting
Students will investigate the needs for and sources of finance for a business. They will be able to use construct a cash flow forecast for an organisation and analyse how a business could improve their cash flow position.

The Competitive Environment
Students will show an understanding of competitive and monopolistic markets. They will show an understanding of how and why governments intervene to promote competition.

Environmental Issues and Business Ethics
Students will develop a knowledge and understanding of the social, environmental and ethical considerations a business must consider when operating. They will also understand the need for sustainability in order for a business to achieve longevity.

Government and the UK Economy
Students will be able to discuss how businesses are affected by changes in UK taxation in additional to other economic factors such as rising incomes, inflation, unemployment and gross domestic product.

Globalisation and UK Business
Students will develop an understanding of globalisation and the importance of international change. They will understating the impact exchange rate fluctuations has on UK businesses.

What type of homework will be set?
Students will be given a range of homework related to the topics they are studying in class. This could include stimulus response, essay writing, past exam papers or extended projects.

How will my child be assessed in Business Studies?

Current Year 9, 10 and 11 students:
Business 1 – business activity, marketing and people – 50% exam – 1.5 hours

Business 2 – operations, finance and influences on business (02) – 50% exam – 1.5 hours

What can my child move onto with Business Studies?
Studying Business Studies opens up a lot of career prospects. Students will either work for a business or in time set up their own in the future. Students could consider a career or future study in accountancy and finance, human resources, production, economics, insurance and many other sectors of the economy.